1. Personally identifiable information.

ArcLightCinemas.com collects and stores personal information in several ways at different parts of our site. This information may include, but is not limited to, your name, email address, age, gender, address, telephone number, User ID, User password, film genre interests, and other self-identifying information. This allows us to keep a user profile so that we may customize preferences for each specific user, as well as provide a faster method for users to submit information to ArcLightCinemas.com, and receive back either the information, service, or products desired. ArcLightCinemas.com may also request certain information using online order forms for products and services. On the order forms, we may collect contact information, demographic information, method of payment and, if applicable, a credit or debit card number. We may also collect information about you in surveys or for sweepstakes and contests on our site and information about the searches you perform and the pages you visit on our site. ArcLightCinemas.com may also monitor, on an anonymous aggregate basis, patterns of use in connection with e-mails that it sends out, including which links are clicked on in our email communications, so that we may use such information to better personalize the content of our site and our mailings for our users. All such information will be protected in accordance with our Privacy Policy. We may also automatically collect your Internet Protocol address to help diagnose problems and for system administration. ArcLightCinemas.com reserves the right to request any additional information necessary to establish and maintain your account for use of our site.


2. Use of information by ArcLightCinemas.com.

ArcLightCinemas.com will not sell, rent or barter your personal information other than to its business partners as set forth in this Privacy Policy. However, we may from time to time aggregate statistical information regarding our customers, traffic patterns and site usage, or sell our research, which may contain aggregate information. In addition, we may report aggregate information to our advertisers. Such aggregate information will not individually identify any user. ArcLightCinemas.com uses the information collected from you in accordance with this Privacy Policy. Information we collect is used to customize your experience at our Site. We also show you content that we think will be interesting to you, and display content according to the preferences you indicate while on our Site. ArcLightCinemas.com may use your information to send you promotional materials about ArcLightCinemas.com and its partners. We may also use your information to contact you, if necessary. We reserve the right to disclose any information if such action is necessary (a) to conform to the requirements of the law or to comply with legal process or a subpoena served on ArcLightCinemas.com, (b) to protect and defend the legal rights or property of ArcLightCinemas.com, our site, or its users, or (c) in an emergency, to protect the health and safety of its users or the general public.


3. Choices you have regarding the collection, use and distribution of your information.

Upon registering on the site, you will be given an opportunity to "opt out" of the ArcLightCinemas.com mailing list by "checking" a box in the registration form. If you submit the registration form without the box checked, you thereby consent to being placed on this mailing list. You may subsequently contact us to request to be removed from this list. In every update that we send, we will include an option to discontinue receipt of future updates. ArcLightCinemas.com reserves the right to limit any registrations on our site to those who will accept our information and to those who will provide the requested information.


4. "Cookies," and how ArcLightCinemas.com uses them.

"Cookies" are bits of electronic information that a web site can transfer to a visitor's hard drive to help tailor and keep records of his or her visit to the site. Cookies allow web site operators to better customize visits to the site to the visitor's individual preferences. We only use cookies to remember your membership log-in information. The use of cookies is standard on the Internet and many major web sites use them. Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie. This gives you the chance to decide whether or not to accept it. Even without accepting a cookie, you can still access all of the features on our site.


5. Protection of your personal privacy by ArcLightCinemas.com.

For all our transactions, we employ reasonable and current Internet security methods and technologies. Where appropriate, we password protect, use encryption techniques and install firewalls. We strive to protect your privacy. We encourage our participating service providers to adopt and honor their own consumer privacy policies. For all our efforts to safeguard your privacy however, no system can be guaranteed. We cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. Once we receive your information, we use reasonable efforts to ensure its security on our systems. At ArcLightCinemas.com we take great care and use the latest technologies to ensure the security and safety of all your transactions with ArcLightCinemas.com. We use Secure Sockets Layer (SSL 40-bit to 128-bit based on your browsers capabilities) encryption technology, the industry standard, to scramble and protect your credit card information as it travels over the Internet. This encryption ensures the safety and confidentiality of your information in transit.


6. Accessing, changing or deleting your information.

As part of your use of our site, you are responsible for maintaining and updating, as applicable, your account Registration Data with current, accurate and complete information. You may view, update and/or edit the Registration Data you have provided to ArcLightCinemas.com by logging in to your account and following the appropriate instructions.


7. What else you should know about your online privacy.

ArcLightCinemas.com may also contain links to other web sites and advertising. The privacy policies of those web sites and advertisers may significantly differ from that of our site, and ArcLightCinemas.com is not responsible for the privacy practices or the content of such web sites or for the privacy policies and practices of other third parties. It is your responsibility to contact such web site operator or advertiser directly to determine their privacy policy.


8. Changes to this Privacy Policy.

ArcLightCinemas.com reserves the right to change or modify this Privacy Policy in its discretion at any time without notice to the users of our site, except that ArcLightCinemas.com will post the changed or modified Privacy Policy on our site as soon as practicable as such changes or modifications are implemented.

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